Every Thing We Wear [UK TEST] Etww Ciao T-shirt White Blue - DO NOT BUY
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Grey organic cotton t-shirt, round collar, short sleeves, straight fit. Knowledge Cotton Apparel is a Danish family brand with strict ethical and sustainable principles - carried on via a clothing line by the founder's son, Mads Morup since 2008. Today, the brand is back with this classic crewneck tee - cut from an organic cotton to ensure ultimate comfortable and long-lasting versatility. Style this grey tee with selvedge denim and low top trainers to complete the look.
Knowledge Cotton Apparel was built on an ethos of just that – knowledge. Founded in 1969, the brand took all aspects of its impact into consideration from the get go, working with cotton farmers and textile factories in a way that advocated care and responsibility for all those involved, including the environment. It’s a business model that’s admirable, and envied by many today – a model based on doing good, on successes beyond a company’s bank balance. Today the brand add ‘action’ and ‘respect’ to their founding principles, alongside ‘knowledge’, as they continue to look for new ways to minimize their impact through innovation and change-making.