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Organic blue cotton shirt, American collar, long sleeves, button cuffs, front button closure, left chest pocket, slim fit. The history of the Danish menswear brand we know as Knowledge Cotton Apparel starts in 1969 when the label's founder, Jorgen Morup, opened a small textiles shop in the town of Herning. Since then, each piece has followed his strict ethical and sustainable principles that have been carried on via a clothing line by his son, Mads Morup. Staying true to the brand's roots, this smart button up shirt has been cut from the finest GOTS certified organic cotton. Offering instant feel good factor, this signature piece showcases their commitment to durable, urban focused design. Style with a pair of classic chinos and trainers this season.
Knowledge Cotton Apparel was built on an ethos of just that – knowledge. Founded in 1969, the brand took all aspects of its impact into consideration from the get go, working with cotton farmers and textile factories in a way that advocated care and responsibility for all those involved, including the environment. It’s a business model that’s admirable, and envied by many today – a model based on doing good, on successes beyond a company’s bank balance. Today the brand add ‘action’ and ‘respect’ to their founding principles, alongside ‘knowledge’, as they continue to look for new ways to minimize their impact through innovation and change-making.